There was a time when a creative, quirky or even funny email address was something to boast about…firstname.lastname@example.org. But lets be honest – that was around the time MSN Messenger was king.
With all the challenges in getting a small business up and running - and then keeping it alive – it might seem like your email address is a rather small issue. We hear it quite frequently:
- I was given a free email with my internet, or
- I’ll just use my personal account, or
- That’s just one more monthly expense I don’t need…
And fair enough – after all we know what it’s like to start a business. But what if your unbranded email actually costs you? In potential customers. In your online presence. In stunting the growth of your business.
The fact is it probably is.
The good news is having your own branded email is easier and more affordable than you think. Here are our top 5 reasons your small business should use a branded email address:
#1 First Impressions
We all know first impressions count. Having a branded email instantly builds professionalism, identifies who you are and conveys confidence in your business. The bigger your business appears, the safer your customer feels.
#2 Generates Brand Awareness
Your email address is a great way to convey your brand – it can drive additional traffic to your website and since people have to type your domain, it is then reinforced. It allows people to connect personally to you as well associating you with your business.
#3 Builds Trust
email@example.com simply looks better than firstname.lastname@example.org! Adding a domain that reflects your business shows people you are real and associated with a real business. This consistency in branding builds trust. Professional email platforms also give you the added security of better anti-virus and anti-malware protection.
#4 Easy and Affordable
Domains themselves are usually very cost effective – often as little as $10-$20 a year! Emails can then be linked in a short amount of time for as low as a few dollars a month. This even allows you to make use of multiple alias’ such as info@ or sales@ for no additional cost. Many can even utilise services like Google Apps for Work or Microsoft’s Office365 on their own.
#5 Provides More Than Just An Email Address
Often these solutions come with cloud storage enabling you to access your documents on the go, as well as an easy backup solution for your most important files! Add to this the reliability and speed of business grade emails, enterprise calendar, tasks, reminders and contact management and you soon see the additional benefits to be had.
The Take Home
Branded email addresses are an easy and affordable way to add professionalism and trust to the way you communicate with current or potential customers.